Hublot / Basel world
The “Levitation” display case: contemplative poetry
Specially designed for the event and located at the main entrance to the stand, one display in particular reflected the image of Hublot watches. It was an event all on its own. Even a world first.
To create this concept, Dietlin Artisans worked with Flyvision, the leader in levitation displays.
“Puzzled and questioning” visitors crowded around the display to marvel at a Tourbillon carbon watch levitating in space, “carried by the wind”, with no fixtures or supports, in the centre of an illuminated case.
The Levitation display case will be appearing in some exclusive Hublot stores throughout the world.
© 2012 Dietlin SA
© 2012 Hublot SA
Romanel, 27 March 2012